Like a brilliant jewel box, the Roja Parfums flagship boutique at 51 Burlington Arcade is located in one of London's most iconic addresses: Mayfair. Bringing to life the prestige and personality of this award-winning store, 51 Parfum is a fragrance where nothing is exactly what it seems. Juicy raspberry provides a vibrant contrast to the floral grace of rose, jasmine and orris, which becomes velvety through a sensual vanilla note. Elegant yet effervescent, 51 is a playful tribute to The Burlington Arcade, where luxury abounds, and not everything is as it seems once you look behind the curtain of decorum. A rich and sensual bouquet of Lily of the Valley, Rose, Gardenia, Orange Blossom, Jasmine, Tuberose, Lily and Ylang Ylang receives an unusual touch with a touch of Raspberry, counterpointed with Citrus, Bergamot and Violet Leaves, enlivened by Ani?s, Cinnamon and clove, on a warm and soft base of sandalwood and cashmere, patchouli, benzoin, vanilla and orris powder.