“The curtain rises on a state on the corner of 69 rue des Archives, in the Marais, Paris. A place that is like a border, where the old world ends and the new begins. The pale moon can be seen descending over the spiers of Notre Dame in the distance. A man and a woman are in a perfume store, surrounded by bottles. He has given in submission to a fallen sovereign and is doomed to final fate. She is the new soul, the new role, she is desirable and she has conquered. She is the complaint, a condescending touch. The flutter of her eyelashes declares that she is the one whose hour of glory has arrived, with a smell test blotter in hand.

The date is November 16, 2019.

“”- EXIT THE KING, a perfume to dream of entropy? Etienne, you are rambling, you have finally lost your mind. Entropy has nothing to do with perfume.

– Yes Lola, you heard right. EXIT THE KING, a perfume to dream of entropy. Don't you think entropy is nice?

– Perched on the scaffold before the guillotine, you pronounce these three words as a farewell to the troubled world.

– There is nothing you should understand, innocent child. It is about making a perfume like a Loire castle, a perfume that could rise higher than the castle of Blois, higher than the terrace where the last Valois saw the sunset in its glory. And then disappear, die, as if by magic before the fall. With the whisper of a kiss in the moment of its glory, and then a humble return to something else. A perfume of magnificence, love and kindness for the new world, and of forgetting the old and overwhelming powers. Decidedly cyprus.

– Welcome to the new world, you mean?

– Yes Lola, as long as it is modern and eternally chypre like this perfume.””

Top notes: Timur JE™, soapsuds accord (aldehydes and musk), JE™ pink pepper
Heart notes: e-pure JE™ jasmine, rose superessence, lily of the valley accord
Base notes: patchouli, moss absolute, sandalwood accord and orcanox™”